Scaling up

Scaling your business

4 elements to help you scale your business Unlock Sustainable Growth
Strategy
Execution
People
Cash
New York Pizza
Nespresso
Ulstein Design & Sollutions
Baconware B.V.
Presenter B.V.
Trip & Co.
Vincent TV Media Producties B.V.
om nieuwe energie
Top Bakkers B.V.
Holaspirit
FinaForte
BUNZL
Mylette B.V.
Précon Consulting Group
Hardt Global Mobility

 The 4 pillars of scaling your bussines

1. Strategy

Where Are You Headed?
When growth is rapid, it's easy to get lost in the day-to-day hustle and lose sight of the bigger picture. But without a clear, focused strategy, teams become misaligned, and your daily operations may no longer support your long-term vision.

Ask yourself:
Does your company have a clearly defined strategy that everyone understands and follows?

Are your long-term and short-term goals aligned with your growth ambitions?

At Soople, we help you build a one-page strategic plan (OPSP) that outlines your long-term vision and mid-term objectives, translating them into actionable priorities. A clear, accessible strategy ensures that every decision is aligned with your company’s overall goals. With clarity comes focus, and with focus comes sustainable growth.

2. Execution

Are You Turning Your Vision into Reality?
A great strategy is just the beginning—without disciplined execution, even the best plans can fail. Too often, companies struggle to turn their vision into reality because no one knows who’s responsible, or projects drift off course without clear timelines and outcomes.

Consider this:

Are your most important projects getting done on time, with clear accountability?

Do your teams know who is responsible for what, and are they held accountable for results?

We help you break your strategy into quarterly “rocks”—key projects that need to be completed within the next 90 days. Each rock has clear ownership, defined outcomes, and measurable results. This focus on execution is critical for turning strategy into reality, ensuring that your growth ambitions are achieved.

3. People

Do You Have the Right Team in Place?
Your company’s growth depends on more than just great ideas—it requires great people. As your business expands, you need to ensure that you have the right talent in place and that your leadership team is prepared to manage the complexity that comes with scaling.

Ask yourself:

Do you have the right people in the right roles to support your growth?

Are you actively developing your leadership team to handle future challenges?

At Soople, we help align your people strategy with your business goals. We focus on attracting top talent, developing leadership from within, and ensuring that every employee understands their role in driving the company’s growth. Strong leadership and engaged teams are essential for maintaining the momentum of your scaling efforts.

4. Cash

Are You Managing Your Resources Efficiently?
Growth requires fuel—and in business, that fuel is cash.

Without effective cash management, even a profitable company can face financial difficulties that limit its ability to scale.

Consider this:

Is your cash flow robust enough to support your growth plans?

Are you balancing profitability with reinvestment to scale sustainably?

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Our Approach to scaling: Three simple steps

Building Your One-Page Strategy Plan (OPSP)

Together, we create a focused, easy-to-understand strategy on a single page. The OPSP includes long-term goals, mid-term objectives, and immediate priorities. It’s an ideal tool for leadership teams navigating rapid growth.

Setting and Achieving "Rocks

We help you break down your mid-term objectives into quarterly "rocks"—strategic projects that drive your growth forward. Each rock has a clearly defined outcome, assigned accountability, and a plan for completion within the next quarter.

Establishing Strategic Rhythm

Growth requires constant adjustment. That’s why we introduce a rhythm of regular strategic sessions every quarter or four months. During these sessions, we review your progress, reassess priorities, and define the new rocks to tackle next. This keeps your organization agile and responsive to change.

New York Pizza
Nespresso
Ulstein Design & Sollutions
Baconware B.V.
Presenter B.V.
Trip & Co.
Vincent TV Media Producties B.V.
om nieuwe energie
Top Bakkers B.V.
Holaspirit
FinaForte
BUNZL
Mylette B.V.
Précon Consulting Group
Hardt Global Mobility

Our Approach: 4 steps to
 Sustainable Change

At SOOPLE, we approach change in 4 logical steps:

1 Define the challenge
2 Create the right mindset for change
3 Define the principles of change
4 Choose and implement your method


We believe that growing a business should feel easy and natural. Change, especially when it leads to a more scalable and agile organization, is not just necessary—it’s logical. We help companies grow and adapt through a structured yet flexible approach. Our process revolves around understanding your unique challenges, shifting mindsets, defining principles, and applying the right method for your organization.

Our four-step process—Defining the Challenge, Mindset, Principles, and Method—is simple yet powerful. It’s built on the belief that change starts with understanding the WHY and not by implementing a rigid framework. Change is about finding what works for you, ensuring that both leadership and employees are aligned. Let’s walk through this logical, common-sense approach that just makes sense:

Step 1: Defining the Challenge—Clarity Before Action

Why would you change something if you don't fully understand the problem? The first step in any meaningful change is to clearly define the challenge. We start by talking with founders or leadership teams to understand the “why” behind their need for change. Why is the current way of working no longer effective? Why do you believe a more structured approach will help?

Then, we engage the entire organization by gathering perspectives from all levels of the company. Our smart online workshops are designed to efficiently capture insights from employees across eight key areas related to scalability. In just a few hours, we uncover the real pain points and the employees’ view of the business challenges. This comprehensive understanding forms the foundation of a well-thought-out plan of action.

Why wouldn’t you start by defining the problem before jumping to solutions? It’s the most logical first step.

Strategic Clarity
Focus on WHY
Step 2: Mindset—Start with the Why

Any lasting change starts with mindset. If you want to make your organization more scalable, everyone needs to understand why this change is crucial. It’s not enough for leadership to see the necessity—employees must also grasp why this shift benefits the entire company and themselves.We help you articulate the overarching mindset shift that needs to happen. Why does the company need to scale, and what are the consequences if it doesn’t? Once the ‘why’ is clear, commitment naturally follows. Employees will engage when they see how these changes will make their work better and more fulfilling.

When everyone understands why change is necessary, it becomes a shared goal. Doesn’t that just make sense?

Step 3: Principles—Agree on How We’ll Work Together

Change is often hard because there’s no agreement on how to go about it. That’s why principles matter. Together, we’ll define the guiding principles that will shape your organization’s approach to change. These aren’t abstract ideas—they’re practical rules of thumb that help you avoid common pitfalls.

For example, instead of silently hoping things will get better, a principle could be: “We ask for help when we need it.” Or if your company struggles with firefighting and reacting to urgent issues, a principle could be: “We don’t just put out fires; we solve problems at their root.”

These principles are developed by identifying both the strengths and weaknesses of your current culture. By addressing your tendencies, both good and bad, we create principles that guide you toward success.

Doesn’t it make sense to agree on the ground rules before starting any big change?

Define the rules of engagement
Choose your method
Step 4: Method—Which tools are we going to use

A method is just a set of tools—it should never be the master. At SOOPLE, we don't believe in a one-size-fits-all approach. Whether your organization needs a strict adherence to the Scaling Up framework or a more flexible combination of methods, we find the approach that best suits your needs. The goal is simple: use the tools and steps that will help your organization thrive.

Methods are there to support your goals, not the other way around. By understanding your unique situation, we help you select the methods that will work best for your team, your culture, and your objectives. We’re here to make sure the method serves the purpose, not the other way around.

Isn’t it logical to choose the method that fits your organization rather than force your organization to fit a method?

Why These Steps Are the Most Logical Approach

At SOOPLE, we believe this approach is just common sense. Every organization should know exactly why they need to change, agree on how they’ll tackle that change, and choose methods that work best for them. These steps aren’t complicated—they’re a straightforward, logical process that any company can adopt. And we’re here to help you make it happen, whether through advice, coaching, or interim management.

We offer these services through interactive workshops, design sprints, and training courses based on agile principles. And when necessary, we step in as interim change managers to lead the process directly. Change doesn’t have to be chaotic—it can be simple, structured, and effective. Why wouldn’t every company approach it this way?

We promise

In just six months, We help you build a frame work ensuring everybody in the organisation is aligned with you strategy and your priorities. Want to know how?

Take our free assessment
We help you define a clear purpose that unites your team, ensuring everyone understands the why behind their work.
We promise to create a sense of ownership across your organization, increasing employee engagement and motivation to drive growth.
We will ensure your strategy is crystal clear, so every team(member) knows exactly where the company is headed and why.
We help you clarify roles and responsibilities, reducing confusion and improving decision-making across the organization.
We create a culture of transparency where information flows freely, empowering your teams with the knowledge they need to make decisions.
We help you build a strong, trusting culture where collaboration is encouraged, and teams work together effectively.

We have worked with

"Ymere works on a good home for people with a modest income in the Amsterdam Metropolitan Area."
Emile Bourquin
Ymere
"Voys has been the cloud telephony provider of the Netherlands for 18 years, trusted by more than 19,000 companies."
Jorg Vletter
Voys
"Rocket Digital is a nationwide online marketing agency based in Groningen. What sets Rocket Digital apart is that they operate a bit differently"
Pieter Majoor
Rocket Digital

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